If you’re thinking about coloring your hair, remember to research the dye you’ll be using, whether it’s to perform the procedure at home or in a beauty salon. After all, there are dyes indicated for different needs: there are those that reach the structure of the thread, those that need discoloration beforehand, those that are less harmful to hair with chemical processes… Anyway, there is a lot to know!
Therefore, be sure to check out our list of the best dyes, permanent and semi-permanent, and keep an eye on the characteristics of each brand.
permanent paints
They are the most used by professionals and the best for those who want to cover white hair. However, it is essential to know that ammonia, present in the composition of permanent paints, has a capillary pigment removal action, opening the hair cuticle and leaving them more weakened and dry. Therefore, it is essential to use a dye of great quality and, preferably, that offers some treatment technology for the threads.
1. Permanent Hair Dye Imédia Excellence Creme, by L’Oréal
The French company is present in over 130 countries and brings products recognized worldwide for their quality, whether for professional use or for home use. Imédia Excellence Creme deserves to be at the top of the list mainly for its complete technology with Triple Action that guarantees the care and protection of the threads before, during and after the application of the dye.
- It is considered the best professional hair dye and the most guaranteed to hide gray hair.
- Pro-keratin technology, which protects, rebuilds and strengthens the hair, preventing hair loss.
- Ceramide, which strengthens the hair fiber, leaving hair more resistant and soft.
- Ionene G, which restores and treats the hair during coloring, bringing more shine and vitality.
- Promotes complete coverage of white hairs.
- It brings a palette with 29 different color options.
- It has a pre-color treatment system with a protective coloring cream for the scalp.
- It has a post-staining treatment system with a pH balanced professional care shampoo, treatment conditioner that nourishes the hair fibers and a pair of gloves for application.
- It is one of the most expensive options on the market, but the intense treatment is worth the investment.
See more about L’Oréal ink.
2. Maxton Permanent Hair Dye, by Embelleze
A 100% Brazilian brand known for its excellent cost-benefit ratio and which, because of the quality attested by its users, has already gained space in other 30 countries. It has Max Plex technology, with hydrating components that nourish the hair during the coloring process.
- A great choice of hair dye with a low price and quality that doesn’t leave anything to be desired.
- Max Plex technology promotes intense and lasting color.
- Its formula has keratin, ceramides and silicone.
- It is available in fancy colors.
- Ensures full coverage of white hairs.
- It has 57 different shades in its color palette.
- The kit includes a pair of gloves, a cream dye and a revealing lotion.
- It is one of the cheapest paints on the market.
Know more details of this hair dye.
3. Igora Royal Permanent Hair Dye, by Schwarzkopf
This German company has a tradition of being on the market for 120 years with high quality products, widely used by color professionals. Known for its technology that is able to fix vivid pigments for a long time, it provides an intense and lasting color. Despite not having any treatment technology, Igora Royal works well when combined with some type of moisturizing and nourishing treatment.
- Known as the dye brand that lasts longer on hair.
- Produced on the basis of noble oils, ensuring the penetration of pigments into the fiber of the threads.
- High definition pigmentation that lasts for weeks without fading.
- Covers the white threads completely.
- It has a huge palette with 150 tones.
- Available in fancy colors.
- It is considered the tincture that presents the most faithful result to the indicated shade.
- It is one of the most expensive dyes on the market despite not bringing any treatment technology to the threads.
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4. Nutrisse Crème Permanent Hair Dye by Garnier
Another good option for coloring and treating your hair. In addition to coloring, you get a hair nourishment session with 4 natural oils that bring more softness to the hair and guarantee an intense and lasting color for a longer period of time.
- It makes a nutritious shield with avocado, olive, cassis and grape seed oils.
- It has an anti-drying formula, which promotes long-lasting nutrition for up to 8 weeks.
- Provides excellent coverage for white hair.
- It has a line of 38 colors for you to choose.
- The kit includes an applicator, a coloring mask, a treatment sachet, a concentrated nourishing capsule and a pair of gloves.
Click here to know more details.
5. Koleston Permanent Hair Dye, by Wella
The hair dye from the German company Wella, is traditional in over 150 countries and brings in its formula some moisturizing oils that guarantee the treatment of hair during coloring.
- Gloss Treatment Technology that enhances the luminosity, softness and vibrant color of the threads through the hydrating oils in its composition.
- 36 color options palette.
- 100% coverage of white wires.
- The coloring kit included the ink and a post-stain intensive care cream.
- It is in the middle between the most expensive and the cheapest options on the market.
See more details on Wella’s hair dye.
6. Permanent Hair Dye Cor&Ton, by Niely
One of the most sold hair dye options in Brazil, Cor&Ton has a very attractive price and offers unquestionable quality. One of its differentials is the UV filter, which protects the strands after exposure to the sun.
- Its formula has silicone and UV filter, which protects hair from ultraviolet rays.
- It comes with a sachet of treatment cream with keratin and vitamin D-panthenol, which acts on hair restoration, in addition to reducing frizz and split ends.
- It has 38 shades available for your choice.
- Ensures full coverage of white hairs.
- One of the cheapest options on the hair dye market.
See more details about the dye.
Semi-permanent or toning paints
The difference between permanent paint and semi-permanent (or toning) paint is that the second option does not contain ammonia in its composition. This ensures that the application of chemistry does not affect the natural structure of the yarn. As a result, the hair does not suffer as much dryness, but on the other hand, the coloring effect lasts for a shorter time.
The semi-permanent dye is not the most suitable for those who want to cover the white threads, since in just a few washes it can reappear. On the other hand, it is very suitable for those who just want to change the color of their hair or who have some aggressive chemical process in their hair, such as straightening.
1. Ammonia-Free Soft Color, by Wella
An excellent option for those looking for a semi-permanent, ammonia-free paint with the seal of a brand that is traditional and popular all over the world. Soft Color brings a multi-treatment system with natural ingredients that guarantee silkier and softer strands.
- It is an option that damages the hair less, so it is very used for weakened hair.
- Multi-treatment promises 90% less hair breakage.
- Color lasts up to 28 washes.
- It can be applied to chemically treated hair.
- Its formula contains coconut oil, shea butter and aloe vera, natural ingredients that treat and recover the hair.
- It has 26 different shades of colors.
- It does not guarantee 100% coverage of white hairs.
- The kit includes a coloring tube with shea butter, an activating emulsion, conditioner with coconut oil and aloe vera and a pair of gloves.
See more about this product.
2. Keraton Hard Colors Hair Toner by Kert
The Brazilian brand Kert has the best coloring option for those who like to radicalize their yarns in fancy colors. There are countless options of intense colors like yellow, pink, blue, green and red. As it is a colorant, it is important to emphasize that the hair must be bleached beforehand to obtain a more intense result. Retouching from time to time is key to keeping the tone alive.
- It is considered the best hair dye for fancy colors.
- Its formula brings cystine as its main treatment component, the noble part of keratin, which guarantees shine and rebuilds the hair.
- It does not contain ammonia, so it does not damage the hair fiber during application.
- Its composition has Solvakert, a special color-fixing blend.
- It is 100% vegan, not tested on animals.
- Free of sulfates, parabens, petrolatum, silicones, oxidants and ethanolamines, in other words, an environmentally friendly product.
- Available in 14 fancy color options to choose from.
- It is not one of the cheapest options on the market.
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3. Semi-Permanent Hair Dye Casting Cream Gloss, by L’Oréal
Another good semi-permanent dye option that guarantees intense coloring but does not damage the threads, with the guarantee of the LÓréal brand, leader in the hair dye market. Another interesting option for those who don’t want to affect the hair fiber and also for those who want to change the hair tone without having to hide so many gray strands.
- It comes with conditioner that contains royal jelly, a natural ingredient that leaves the hair more nourished and healthier.
- Can be used on hair with chemicals.
- Available in 22 different shades.
- Its formula provides excellent coverage of whites, although it is not complete.
- Lasts up to 28 washes.
- The complete kit comes with ammonia-free bleaching cream, revealing cream, conditioner and a pair of gloves.
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4. Keraton Neon Colors Hair Toner by Kert
A proposal completely different from any other when we talk about hair dyes. If you want a neon, glow-in-the-dark hair tone, this is the ideal dye for you. The line has 7 colors: Red Fusion, nuclear orange, Plutonic Yellow, Kryptonit Green, Uranium Blue, Lumi Lavander and Atomic Pink.
- Like other Kert dyes, its formula includes cystine, a part of keratin, which deeply treats and nourishes the hair.
- It is free of ammonia, oxidants and emulsions.
- It has excellent color durability as it includes Solvakert, a special fixative blend.
- Its colors can be mixed with each other to obtain a unique and personalized tone.
- Ensures a neon effect in natural light and an intense glow in black light.
- The result is faithful to the promised fantasy color.
You can buy this colorant here.
See too:
How to get hair dye from the skin: Check out effective tips
Toner: know everything about this product
How to bleach your hair at home: step by step to change the look
